In today’s reality of fierce competition, only strong and recognizable brands remain on top.
To develop a truly successful business, creating a clear and unique brand image and visual identifier is an integral part of achieving the goal. This one, as well as the formation of values and the right associations in the minds of consumers, is the essence of the branding process. Krasnyk Studio agents have conducted branding campaigns for dozens of customers, so they clearly represent the sequence of actions to accomplish their tasks.
The process of professional branding consists of a number of activities which can be divided into the following stages:
- Analysis of the target audience and the current market situation;
Creation of identification system – development of brand image and documents (brandbook and guideline);
- Brand promotion.
Formation of corporate identity (or identification system) is the key point of this sequence, that’s why so most of the attention is paid to this component.
- logo, trademark;
- brand colors and font;
- documentation forms;
- business cards;
- slogan and other things;
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